Our mission is to help people discover their personal style and build confidence through clothing
Founded in 2018 by fashion industry veteran Emma Styles, Soft Wave Form was born from a passion for helping people transform their relationship with clothing. After over a decade working as a celebrity stylist and fashion editor, Emma recognized that the true power of styling wasn't just for red carpets and photoshoots—it was a tool that could help anyone navigate their daily life with more confidence and authenticity.
What began as personalized styling sessions has evolved into a comprehensive approach to personal style development. Our team of experienced stylists combines technical expertise with a deep understanding of the psychological aspects of clothing, helping clients not just look good, but feel aligned with how they present themselves to the world.
Today, Soft Wave Form offers a range of services from one-on-one styling to corporate workshops and digital content creation, all designed to make the power of thoughtful styling accessible to everyone, regardless of budget, body type, or lifestyle needs.
We believe clothing is a form of non-verbal communication that should authentically reflect who you are and how you want to be perceived.
Great style is for everyone, regardless of age, size, gender, or budget. We're committed to making styling accessible to all.
We focus on developing personal style that transcends seasonal trends, leading to more sustainable choices and lasting confidence.
We don't just style clients—we teach them the principles behind what works, empowering them to make confident choices independently.
Founder & Lead Stylist
With over 15 years of experience in the fashion industry, Emma has styled celebrities, editorial shoots, and hundreds of private clients. Her approach combines technical expertise with a deep understanding of how clothing affects confidence and self-perception.
Personal Styling Director
Sophia specializes in creating versatile capsule wardrobes for busy professionals. With a background in design and color theory, she excels at helping clients maximize their existing pieces while making strategic new additions.
Menswear Specialist
Marcus brings 8 years of experience in menswear styling, with expertise in both classic and contemporary aesthetics. He's passionate about helping men develop a distinctive personal style that balances professionalism with individual expression.
Editorial & Event Stylist
Olivia has worked on editorial shoots for major fashion publications and styled clients for red carpet events and special occasions. She excels at translating current trends into wearable, photogenic looks that make a statement.
Wardrobe Consultant & Sustainability Expert
Daniel specializes in sustainable styling and closet optimization. He helps clients make the most of their existing wardrobes while making environmentally conscious choices for new additions. His expertise includes vintage and second-hand sourcing.
Our team brings together diverse expertise from across the fashion industry, ensuring a well-rounded approach to styling for any occasion or need:
Personal Styling Client
Wardrobe Audit Client
Style Consultation Client
Book a consultation today and start your style journey with professional guidance.
Get StartedA collection of essential clothing items that don't go out of fashion and can be augmented with seasonal pieces.
A styling technique that involves pairing solid colors, typically bold and contrasting, in an outfit.
The outline or shape created by a garment or an entire outfit on the body.
An outfit composed of different shades and tints of a single color.
The technique of wearing multiple garments one over another for style, warmth, or versatility.