How We Work

Our approach to styling is collaborative, educational, and personalized. We don't believe in one-size-fits-all fashion rules or trendy quick fixes. Instead, we focus on understanding your lifestyle, preferences, body type, and goals to create styling solutions that work for you long-term.

Every service begins with a thorough consultation to ensure we're addressing your specific needs. Our stylists combine technical expertise with psychological insight to help you develop a wardrobe that not only looks great but feels authentic and supports your lifestyle.

Whether you're looking for a complete style transformation, help with a special event, or guidance on building a more versatile wardrobe, our services can be customized to suit your unique situation.

Stylist working with client

Our Services

Personal Styling

Personal Styling

From £250

Our comprehensive personal styling service helps you discover and refine your signature style. We'll work together to understand your lifestyle, preferences, and body type, then create a personalized style plan that enhances your best features and aligns with your authentic self.

This service includes:

  • In-depth style consultation and body type analysis
  • Personalized color palette development
  • Customized shopping session with your stylist
  • Outfit creation and styling session
  • Digital lookbook of outfits created during your session
  • 30-day follow-up support
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Wardrobe Audit

Wardrobe Audit

From £175

Maximize the potential of your existing wardrobe with our thorough wardrobe audit service. We'll help you identify what's working, what's not, and how to fill any gaps efficiently. This service is perfect for those looking to streamline their closet and make their current pieces work harder.

This service includes:

  • Complete assessment of your current wardrobe
  • Organization by season, type, and frequency of use
  • Identification of gaps and redundancies
  • Creation of new outfit combinations from existing pieces
  • Recommendations for strategic additions
  • Advice on alterations to improve fit and extend garment life
  • Digital catalog of key pieces and outfit ideas
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Event Styling

Event & Occasion Styling

From £150

Make a memorable impression at your next special event with our occasion styling service. Whether it's a wedding, gala, important interview, or photoshoot, we'll help you find the perfect look that makes you feel confident and camera-ready.

This service includes:

  • Event-specific consultation to understand the dress code and setting
  • Outfit concept development based on your style and the occasion
  • Personal shopping for the perfect look (in-person or virtual)
  • Accessory selection and styling
  • Recommendations for hair and makeup to complement your outfit
  • Final fitting and styling session
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Corporate Image Consulting

Corporate Image Consulting

From £350

Develop a professional wardrobe that communicates your authority and aligns with your career goals. Our corporate image consulting helps professionals at all levels refine their work wardrobe to create the right impression while maintaining personal style and comfort.

This service includes:

  • Assessment of your industry and workplace dress codes
  • Analysis of your career goals and desired professional image
  • Development of a versatile professional capsule wardrobe
  • Guidance on appropriate investment pieces versus budget items
  • Shopping session focused on work-appropriate attire
  • Creation of multiple outfit combinations for different work settings
  • Digital lookbook of professional outfits
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Virtual Styling

Virtual Styling

From £95

Get professional styling advice from anywhere with our convenient virtual styling services. Perfect for those with busy schedules or outside our immediate geographic area, this service provides personalized style guidance through video consultations and digital tools.

This service includes:

  • Initial video consultation to assess your style goals
  • Virtual wardrobe assessment (you'll share photos of key pieces)
  • Digital style board with recommended pieces and outfit combinations
  • Curated shopping links tailored to your budget and preferences
  • Follow-up video session to review purchases and answer styling questions
  • Two weeks of email support for styling advice
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Group Workshops

Group Workshops & Events

Custom Pricing

Share the styling experience with friends, colleagues, or clients through our engaging group workshops. These educational and interactive sessions can be customized for private groups, corporate teams, or public events on a variety of style-related topics.

Popular workshop topics include:

  • Dressing for Your Body Type
  • Building a Capsule Wardrobe
  • Color Theory and Personal Color Analysis
  • Sustainable Style Practices
  • Accessorizing Masterclass
  • Professional Image Development

Workshops can be delivered in-person or virtually and customized to your group's specific interests and needs.

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Styling Packages

Save when you combine our most popular services with these curated packages designed for different styling needs.

Style Transformation

£495

Value: £575

Our most comprehensive package for those seeking a complete style refresh.

  • Personal Styling Consultation
  • Wardrobe Audit
  • Personal Shopping Session (4 hours)
  • Outfit Creation Session
  • Digital Lookbook
  • 60 Days of Styling Support
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Wardrobe Refresh

£295

Value: £350

Perfect for those looking to update their existing wardrobe with strategic additions.

  • Wardrobe Audit
  • Focused Shopping Session (2 hours)
  • Outfit Creation with New and Existing Pieces
  • Digital Outfit Guide
  • 30 Days of Styling Support
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Special Occasion

£225

Value: £275

Comprehensive styling for your important event plus versatile pieces for future wear.

  • Event Styling Consultation
  • Outfit Shopping (outfit + accessories)
  • Styling Session and Fit Check
  • Hair and Makeup Recommendations
  • Advice on Repurposing Pieces After the Event
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Frequently Asked Questions

How much does styling typically cost?

Our services range from £95 for virtual styling consultations to £495+ for comprehensive style transformation packages. We're transparent about our pricing and happy to discuss options that fit your budget during an initial consultation.

Do I need to have a big budget for new clothes?

Not at all! Our wardrobe audit service focuses on maximizing what you already own, and we can work with any shopping budget, from high street to luxury. We'll help you make strategic purchases that offer the best value for your specific needs.

How long does a typical styling session take?

Initial consultations typically last 60-90 minutes. Wardrobe audits range from 3-5 hours depending on the size of your collection. Shopping sessions are usually 3-4 hours. We'll always provide time estimates before booking so you can plan accordingly.

Will you make me buy clothes I don't like?

Absolutely not! Our approach is collaborative, not prescriptive. We'll suggest items that align with your personal style preferences while helping you explore options that might work better for your body type or lifestyle. You always have the final say on purchases.

Do you work with clients of all sizes?

Yes! We're committed to inclusive styling and have experience working with clients across the full size spectrum. Our stylists are knowledgeable about brands and retailers that offer extended sizing and how to find flattering options for every body type.

Can I purchase a styling session as a gift?

Yes, we offer gift certificates for all our services. These make thoughtful presents for special occasions, career milestones, or anyone who could use a confidence boost through personalized styling.

Client Success Stories

"I was completely stuck in a style rut when I contacted Soft Wave Form. The wardrobe audit was eye-opening—I had so many great pieces I wasn't using properly. Now I have a wardrobe that works for my lifestyle and body type, and getting dressed is actually enjoyable!"
Jennifer M.

Jennifer M.

Wardrobe Transformation Client

"The corporate image consulting package was exactly what I needed after my promotion. Emma helped me elevate my professional wardrobe while maintaining my personal style. The investment has paid for itself in confidence alone during high-stakes meetings and presentations."
David K.

David K.

Corporate Image Client

"I was nervous about hiring a stylist for my wedding, worried they'd push me toward something that wasn't 'me.' But Olivia really listened and helped me find a look that felt authentic while still being special for my big day. I felt amazing, and the photos are everything I hoped for!"
Mira P.

Mira P.

Event Styling Client

Ready to Transform Your Style?

Book a consultation today and start your style journey with professional guidance.

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Styling Glossary

Capsule Wardrobe

A collection of essential clothing items that don't go out of fashion and can be augmented with seasonal pieces.

Color Blocking

A styling technique that involves pairing solid colors, typically bold and contrasting, in an outfit.

Silhouette

The outline or shape created by a garment or an entire outfit on the body.

Monochromatic

An outfit composed of different shades and tints of a single color.

Layering

The technique of wearing multiple garments one over another for style, warmth, or versatility.